Snapchat rebranding and refocus

Bateman

Bateman

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Aug 29, 2009
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Snapchat has rebranded itself as Snap, and as such launched a new product line to reflect the rebranding.

Snap Spectacles. $130 sunglasses that can record 10 second video clips and upload them directly to your social media of choice.

From their website:
Snap Inc. is a camera company.

We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
​
The first Snap product
 
I think the idea is great. I cant wait for the time they have flash memory onboard so that you can take longer than 10 second clips.

Spectacles record circular video
Snap Inc.'s Spectacles are glasses that come with a built-in Snap video camera, the company says. That video is saved in a new circular video format that plays full screen on other products.

The video is recorded through a 115-degree-angle lens that more closely matches the eyes' natural field of vision.

Spectacles record 10 seconds at a time when the wearer taps a button on the top left-hand corner of the glasses. To add more time, the wearer can tap again to record up to 30 seconds of continuous video. To stop recording, press and hold the same button.

There's a light that will let the person wearing the glasses and people around them know the Specs are recording.
 
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